Wow. Newspaper advertising revenue 60-year low: Publishing in the twilight of the printed word

by John MacBeath Watkins

From the (very conservative) blog Carpe Diem:
"The chart above displays total annual print newspaper advertising revenue based on actual annual data from 1950 to 2010, and estimated annual revenue for 2011 using quarterly data through the third quarter, from the Newspaper Association of America.  The advertising revenues have been adjusted for inflation, and appear in the chart as millions of constant 2011 dollars.  Estimated revenues of $20.7 billion in 2011 will be the lowest annual  amount spent on newspaper advertising since $19.5 billion in 1951, exactly 60 years ago."

 If you follow the link, you'll find the comments generally celebrate the decline of newspapers, which the conservative commenters seem to regard as nothing but a propaganda machine for liberals. And, of course, they heap scorn on the remaining newspapers for not spending enough on reporting, ignoring the fact that the chart clearly shows what's happened to the resources needed for such reporting.

I wonder, if television news suffers a similar fate, how will they regard the fall of Fox News?

The question remains, how will we find a business model that supports reporting the news? If we can't do that, we'll find that only propaganda remains.

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